For several decades, business cards were popularly used to promote an individual or company. We are approaching 2015 and people still give out business cards. But how effective are business cards in this age? What do most people do after receiving business cards? The answer is simple – they throw them in the trash!

With 2015 approaching, it's important to buckle up and go adventurous with your marketing campaign. Why not use promotional products to highlight your business? They are practical, durable and extremely low on marketing costs. If you haven't used a giveaway before, it's time you did!
Here are 5 products that will serve as quality business card alternatives:

1. Business Card Magnet with Calendar: This product offers a quality imprint area for the logo and contact details right at the top. There are several lines to jot down important notes as well. The calendar helps your customers stay on top of appointments at home or at the office.

2. Pen Pal Notebook: This attractive looking notebook is available in a range of exciting colors. It features pages that are great to write on. A pen is included. Great to give out at tradeshows, office meetings and conferences.

3. Matrix Swivel USB Drive 2GB: Here is a product that's quite popular with our customers. This flash drive is visually appealing and features a unique swivel action. Let your customers remember your brand while they transfer their data from one machine to another.

4. Sharpie Gel Highlighter: Highlighters can be put to use at offices and homes. Your customers can use them to highlight content they can get back to at a later date. This highlighter is available in 6 exciting colors.

5. Airlite Toiletry Bag: Featuring zippered pockets, this toiletry bag is the ideal companion on trips! Your customers will love the quality and space these bags offer.
Don’t you think these products offer more visibility and practicality than conventional business cards? Get your hands on these items and you will have a winning marketing campaign for your business!

About Author:

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook